Thursday, June 20, 2013

Ongoing professionalism: SHRM 2013 Annual Conference

http://annual.shrm.org/

DentaRica staff (myself included) visited the 2013 SHRM Annual Conference in Chicago last weekend (June 2013) as part of our continuing commitment to professional conduct and making our staff even more valuable to our travelers. We joined the Costa Rican delegation, and greeted Human Resource Managers and attendees at the PROCOMER booth (Trade Promotion Agency of Costa Rica).

I am very disappointed I did not get to meet Hillary Clinton, the keynote speaker. A photo with her would look great alongside my photo with the former president of Costa Rica taken at the PROMED Summit this past spring. But I had obligations to attend to.

DentaRica was a vender also, and was actively promoting our business-to-business sales program, the DentaRica Discount Card. We are very excited about it, as it is already running strong in Costa Rica itself, with over 25,000 already sold to companies there.

The DentaRica Card, closely associated with Dr. Retana and Salud-Dent, offers discounted services only available with membership in the Card program. These are discounted prices on top of the already unbelievably low Costa Rican regular prices.

The Card is also available to individuals (with plans including dependents) , and offers the same discounts. Our original business model still applies, but we have added to the options we offer.

Unibe Hospital in Costa Rica also sent delegates from Costa Rica, and I was able, as CEO of DentaRica Travel, to negotiate incredible discounts for DentaRica Card Holders for medical treatments at Unibe Hospital.  $10 for an EKG!  I got one here in the states for $300 not too long ago.  Since the hospital in Costa Rica meets USA standards and has the same equipment, it is easy to see why going to Costa Rica makes sense, or should I say "cents."